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Land your perfect IT job with Vanrath

VanRath, the specialists in IT RECRUITMENT and CAREER ADVANCEMENT, are celebrating their relaunch by touching down at Belfast City Airport.

The IT recruitment specialists have taken over the airport with a new image and a fresh campaign to help IT professionals land their dream job in Northern Ireland. As part of VanRath's rebrand, the new campaign will connect with passengers travelling through the George Best Belfast City Airport over the Christmas period and into the New Year.

With the help of the branding experts at Manleys, VanRath were able to revitalise their brand. Designed to reflect the personality and consultative approach of the company, the VanRath revamp included the airport campaign as well as a refreshed corporate identity and state-of-the-art website at www.vanrath.com.

Combining IT know-how with personality, the VanRath advertising will target thousands of visitors and connect strongly with IT professionals. The new advertising - centres on airport terminology - representing VanRath as the "gateway" to making "the right connections" for the best careers in IT. The tailored visual marketing and intelligent straplines target IT professionals by ‘speaking their language', using industry-specific terms that demonstrate VanRath's unique insight and expertise in the IT sector. The innovative adverts also feature cutting-edge ‘QR codes' - scannable barcodes that take the user directly to the VanRath website through their iPhone.

VanRath's online hub has also received a makeover. VanRath.com was overhauled to provide a leading edge online search and information portal from the leading IT RECRUITMENT and CAREER ADVANCEMENT advisors in Northern Ireland. By making it easy for clients and candidates to search for opportunities and manage their account, the new website embodies VanRath's quality ethos.

Professor Lester Manley, Manleys Managing Director commented: "Manleys are proud to be working with such a leading edge company in Northern Ireland. VanRath are dedicated to helping employers, IT professionals and graduates boost the local economy and Manleys are thrilled to be a part of that drive ensuring their message is visible."

Wayne Sullivan, VanRath Managing Director, said: "We are delighted to be launching the refreshed VanRath; the new advertising clearly communicates our message to candidates and clients at this time of rapid growth and opportunity for the IT sector in Northern Ireland. Our revitalised brand helps reflect the quality and values of VanRath as an ISO accredited business and leader in IT recruitment. We pride ourselves on being different to our competitors: we listen to clients and candidates, we understand what's happening in the industry, and we know how to get results. VanRath are more than a recruitment agency, we are a trusted partner for leading corporate organisations, helping to find the right people for the right roles."

Established in 2001, VanRath have developed its position as the market leader in IT recruitment across Northern Ireland working exclusively with leading corporate organisations and constantly maintaining its strong network of contacts and pool of talented IT professionals. Part of the VanRath experience is the e xpertise and knowledge of its people who offer confidential, consultative advice and understanding to both clients and candidates in order to maximise the end result - with over 75% of candidates getting jobs and satisfied clients continuing their long-term relationships.

VanRath's presence at the city airport helps to celebrate and profile the high-calibre career opportunities available in Northern Ireland. The new campaign is sure to remind visitors that despite the turbulent economy there are rapidly growing opportunities for talented IT professionals throughout the province, and as the specialists in IT RECRUITMENT and CAREER ADVANCEMENT, VanRath are committed to supporting this growth.