http://vimeo.com/moogaloop.swf?clip_id=8169205

668

350

Manleys help Farrans secure £8.5m healthcare tender

The Southern Health and Social Care Hospital Trust have pledged £8.5 million to improve local health services by commissioning Farrans Healthcare to build a new state-of-the-art extension to the Trauma & Orthopaedics facility at Craigavon Area Hospital.

Farrans Healthcare secured the tender by forming a successful working relationship with Manleys 'The Branding House', Belfast to design and produce an innovative first-class 3D multi-media presentation to pitch to the Trust.

Farrans Healthcare are currently laying foundations for the exciting new Trauma & Orthopaedics extension which will include vital facilities such as two additional theatres, twenty-one bed wards and the relocation of the existing radiology building. Farrans Healthcare aim to hand over the completed extension to the Trust by March 2010 enabling local people to benefit from the new facility. In addition, the project will provide new employment for local people and a skilled workforce of 500-600 will be working to complete the project.

John Wilson, Director, Farrans Healthcare commented on how the partnership with Manleys was instrumental in the success of the tender, he said:
"Manleys have been a revelation. They have developed a working relationship with us that gets results. Their ability to develop concepts and ideas and to communicate them effectively allows us to project our capabilities in a more professional way."

Farrans Healthcare believe in the ethos of "Sharing the Vision" which Manleys succinctly captured by producing a 3D multi-media which animated the project at each stage - literally from the ground up. The viewer is taken on a journey as they fly around the building with 360° views watching the extensive development at each vital stage - from open land through to the finished build. Impressive features included a scene where the viewer is taken through the main door to see the sparse interior gradually come to life with a 21st Century operating theatre built around them.

Lester Manley, Director, Manleys explains the thinking behind the concept:

"We live in a visually sophisticated world. We wanted to lift the words and pictures off the page and innovatively showcase the Farrans Healthcare plan in order to help our client to stand out from their competitors.

"Seeing the project in 3D with 360O views helps the client visualise exactly what the plans will deliver. I feel a great sense of pride in what we have achieved together. Undoubtedly Farrans Healthcare is the best company to deliver the project. With Manleys support and expertise they delivered the message to the Trust effectively."

Brand consistency leveraged by a professionally compelling proposition was important to the success of this project, Joe Turley, Director of Client Services, said:

"The Farrans Healthcare brand is about building with care where the team live their work and are very aware of the social, technical and sustainable intricacies of their healthcare projects. This personal commitment adds substance and reputation to their brand position in terms of values and personality where they truly 'share the client's vision'.

"In this vein the branded proposal and presentation collateral was leveraged as a proactive tool communicating clear facts and figures to ensure clarity of the presentation from the perspective of a value added partner, helping to shape and build a vision."