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Manleys Keep Customers Sweet at the IFEX event

Manleys attended IFEX, Northern Ireland's largest International Food, Drink, Hospitality and Retail Exhibition, at the Kings Hall from the 23rd to the 25th March.

IFEX attracts visitors from right across the food sector, giving exhibitors the platform to meet with current and potential customers.  Exhibiting in the main hall, gave Manleys the opportunity to showcase our food sector portfolio and to communicate the secret ingredient to increasing your bottom line - clever branding.

Lester Manley, CEO of Manleys commented,

"IFEX was a great opportunity to not only network but also show customers our long history and experience within the food sector.  It was also a great way to profile some of the food brands we have been building recently, such as Banquet Royale Rose Veal, which is going from strength to strength in the UK and Ireland markets."

As well as taste testing the diverse food on offer, celebrity chef exhibitions with Gino D'Acampo and Danny Miller, the event saw some of the biggest players in the food sector exhibiting such as the Henderson Group, Lynas Foods, Pallas Foods and Crossgar Food Services.

Joseph Turley, Deputy MD, spent some time at the event talking to customers about their understanding of branding within the food sector,

"Branding communications is everything from your identity, great packaging, effective point-of-sale, through to engaging print and digital media carrying the right message for you and for your audience.  Whether you're a big or small organisation branding can be the secret ingredient to the success of your business."

During the show, Colette Morris and Jane Doherty, from the Manleys Client Services team, greeted visitors with a smiling face and a mini cup cake as they watched the DVD showreel especially created for the event.  Playing on the 42" plasma screen, it was surrounded by the striking branded Manleys stand (vibrant magenta, so not for the faint hearted) designed and installed by our very own in-house team (you could say it was homemade).

Check out our showreel that we were playing at the event by clicking on the following link: www.manleys.co.uk/our-work/multimedia

Sorry we missed those of you who could not make it to the stand and thanks to all of you who stopped for a chat and a cup cake!

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For further information please contact Colette Morris on 028 9057 9000 or email colette@manleys.co.uk