
Carbon Trust
Not another carbon copy!
When the Carbon Trust asked us for creative solutions to promote awareness and encourage a positive response to the ongoing carbon emissions and energy concerns within the commercial and industrial business sectors, well we didn’t have a solution...we had a vision!
We presented them with a top secret coded briefcase, delivered under secure armed guard! Ok, ok, well maybe not under armed guard but it did contain our dossier for Carbon Trust to embark on a unique ‘edutainment’ experience. So what is edutainment you might ask? Well in this case it was a wacky, interactive and intuitive modular event game, designed to inject fun into the learning process.
To host the game we created a virtual and eccentric Australian explorer named ‘CR Bon’. He provides the main essence of the game as he guides the various groups through their unusual tasks and helps them overcome the challenges along their journey, while steering them clear of those nasty carbon pitfalls. The most popular section of the game has to be the ‘Bigfoot FM’. It presents groups with an opportunity to let their hair down and go a bit wild to create a carbon jingle or two. You may not know it but there’s a singing star in all our organisations. All in all the ‘Carbon Bigfoot’ roadshow has been a roaring success, with many blue chip companies lining up to participate and help hunt down the bigfoot!
the detail
event branding / 3D virtual event guide / multi-level computer game / interactive quiz / event materials