Lough Derg

It's not everyday you get asked to help market and preserve a national treasure.

So when Lough Derg presented us with a quandary of overcoming an out of date perception alongside a keen desire to extend a wider welcome... We knew it was going to take some careful planning and delicate creative application to preserve the integrity of a 1,500 year old pilgrimage, yet build a brand with strong awareness and brand values for a modern day marketplace.

So we put our thinking caps on and after a few long nights burning the midnight oil, we hatched a 5 year marketing plan to ensure a healthy future and celebrate this unique sanctuary and its history.

We felt it was time for a complete brand refresh on a grand scale including everything from a new logo design, outdoor advertising, multimedia, signage, marketing, to the complete fit-out and internal design of their visitor and pilgrim shelter which included informational graphic walls depicting the history and stories of Lough Derg. We also rebranded their passenger ferries and produced a bespoke booklet describing the island's qualities, history and pilgrimages.

As for advertising and marketing, the figures really speak for themselves, with over 20,000 local and international visitors in 2008, things are only getting better and better.

It truly is a special place.

The detail brand strategy / brand identity / events / merchandise / signage / photography / marketing materials / web / copywriting / PR / stationery

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