McMullen Group
Some company brochures end up in the bin this one belongs on your coffee table...
Ted McMullen, Managing Director, McMullen Group approached us with a challenge! The McMullen Group needed a new marketing tool, one that would reflect the strengths, innovations and design skills of the group. Something that would project them accurately to their international client market.
So right from the outset we knew this would have to be something just that little bit extra special. It wasn't going to be just another brochure...we've been there and done that. No, this had to be something different, something that could reflect the magnitude of their accomplishments, their attention to detail and their innovative solutions.
Our solution was clear; we presented Ted with the concept entitled 'Bringing Designs to Life'. The centre piece of this concept was a 140 page beautifully crafted, case-bound, coffee table book lavished with detail and design portraying the McMullen Group in its true natural light.
Of course we didn't just stop there. We also applied the same theme to their corporate branding, stationery and new offices inside and out. Aided by some creative photography, we took the best examples of their work and turned them into giant pieces of art, which are displayed in gallery spaces throughout the McMullen Group Head Office. The evolved branding and book have received international acclaim with everyone wanting a copy.
What else can we say...it's 'bringing designs to life'
The detail
brand evolution / stationery / portfolio book / office décor / signage / business materials / exhibition banners
Customers receiving a copy of our book are so impressed that they ask if they can keep it! Not just a Branding House but design professionals who are a pleasure to work with.
Ted McMullen, Managing Director