TECH International
From Las Vegas to Bologna, racing round the world with a global brand...
TECH is an international brand in the automotive and tyre repair market sector, with its head office based in North America. When they asked us to help them streamline their brand and promote them on a global platform, well to say we jumped at the chance would be an understatement!
So far we've had loads of fun designing several different exhibition events which have been globe-trotting across the world to locations such as Las Vegas, Essen and Bologna. These events have included Formula 1 racing, which allowed visitors to rub tyres with the seven times world championship ace Michael Schumacher...well maybe not the real Schumacher, we couldn't stretch the budget quite that far but it was his virtual other self! A Scalextric grand prix and a touch of sophistication with a chic Italian styled coffee bar, adding a vibrant shot of brand personality.
The global rebrand is now being successfully rolled out to the company's worldwide network of over 1,500 distributors, covering over 90% of the world's population. Other exciting brand developments have included new packaging designs, brand manual, brand evolution, 3D product visualisation, sub brand identities and a whole host of other promotional materials.
TECH is clearly on the road to success.
The detail brand evolution / branding strategy / stationery / events / packaging / merchandise / livery / signage / photography / marketing materials
Tech has worked closely with Manleys on the development of its European branding initiative. The success of this project has given our company the confidence to use Manleys to help develop our brand on a global basis.
(Mark Noble, Managing Director Europe)