Van Rath
VanRath is one of Belfast’s leading recruitment agencies, specialising in IT and Finance Recruitment and Career Advancement.
Vanrath approached Manleys with a brief to redevelop their corporate brand and create an original advertising campaign for 2011 that would help to increase their presence at the George Best, Belfast city airport.
“speaking your language”, a tactical advertising campaign, was developed to specifically target talented IT professionals. The engaging designs incorporated novel terminologies, HTML coded messages and visual references related to the environment of IT professionals, but still quirky enough to generate a level of intrigue amongst the general public, resulting in talkability and greater brand awareness.
The campaign is proving to be a great success and looks set to see the VanRath brand soar through the clouds and land many new business opportunities in 2011.
In late 2010 we worked closely with the team at Manley’s in successfully redeveloping all areas of our corporate brand. This work was completed to the very highest standards and I would have no hesitation in recommending Lester Manley and his team to any of my clients. I look forward to continuing to develop and grow my business with their support.
Wayne Sullivan FCA
Managing Director- VanRath