Dunbia

Dunbia, formerly called Dungannon Meats Group, approached us with a challenge. They needed a new corporate identity which would clearly define them as one entity and help them project a strong message into the marketplace.

We created the new name 'Dunbia' which they are known by today. It derives from two words, the first three letters of the word Dungannon and the Irish word for food, Bia.

Armed with a new corporate identity, this led the way for an extensive marketing campaign across Europe which involved a beautiful new brochure in several languages, vehicle livery, signage, exhibitions and promotional materials. To complete the branding process we dressed up their office décor with a new colour scheme, interior and exterior signage, vinyl graphics and framed pictures.

With the new branding well received across the market, Dunbia is now firmly established and branded as one of Europe's leading meat processors.

You could say we branded them from hoof to tail!

The detail

brand development / signage / office décor / brochure / exhibition stand / marketing collateral / livery

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