Mortons Flour

Mortons Flour wanted to break the mould and step away from its competition. They asked us to present them with our thoughts.

So we threw on our pinnies and got into the mindset of today’s home bakers. We had a lot of thinking to do and eventually cracked it. We cooked up a brand new logo and six pack designs, each with innovative features tailored towards the home baker, like a simple measuring guage, a top tips section, clever colour coding and a funky new website with recipes and competitions.

the detail 

brand identity / packaging / photography / marketing materials / website / online competition

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