
Raceview
Bring focus, fun and energy was our brief... and boy did we give it everything! To truly understand the brief, we felt it essential to immerse ourselves, by first experiencing the Raceview challenge. The following day the designers began development, some with victorious grins others with deflated pride but together with a real understanding of the Raceview experience.
Being one of NI’s leading karting tracks, multiple brand logos had evolved over time. We felt it important to bring these identities together to create a single brand, thus making it easy for the consumer to connect with Raceview.
the detail
brand development / internal & external signage / advertising campaign / marketing materials