SF

Any birthday is a celebration but turning 25 in business is a big deal. Needless to say Seamus Farrell, Managing Director and founder of SF, wanted to mark this special occasion with a memorable event.

Seamus wanted to give the company a fresh face and a new focus for the future. Working closely with the SF team we set about getting all the cogs in the right order and the creative theme of 'Synchronicity' was born. This new theme was applied across SF's brand including a new corporate identity, promotional multimedia, vehicle wraps, uniforms, signage, internal wall graphics, corporate gifts and newsletters.

SF's 25th birthday bash was held in the Clarion hotel, Sligo with a celebratory dinner which commemorated the past and celebrated the rebirth of a brand. Now as with any birthday it's compulsory to bring a gift, and as we knew Seamus was nuts about rallying, the choice was clear - we had to get him his very own branded SF rally car (a replica radio control model of course). We're not sure who loved it more, the guys in our office who had to build it, Joe our Deputy MD, who was showing off his fancy throttle control at the party or Seamus who was reported to have been doing doughnuts in the car park all night...

The detail

brand identity / branding strategy / merchandise / livery / signage / office & factory décor / photography / multimedia / marketing

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